EP STUDIO
The right stories, in the right rooms.
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EP Studio

Media placements secured across litigation, public affairs, sports business, executive visibility, and beyond
Cases earning media coverage across local, national, and international outlets
High-profile legal cases managed prior to founding
The year EP Studio was founded
Most communications firms are organized around pitching: here is the story, here are the outlets, here is the coverage.
EP Studio is organized around a different question, who needs to see this person, in what context, and what is the most direct path to that outcome?
The answer sometimes leads to a major press placement. It sometimes leads to a curated room, a strategic partnership, an institutional relationship, or an owned media asset.
EP Studio is built to pursue all of those paths, including the ones the industry rarely thinks to originate.
EP Studio was built around a specific understanding of how visibility actually works, and what it actually requires.
Getting into the right room, in front of the right decision-maker, at the right moment, through the right channel, is another. The most consequential visibility for a founder, executive, athlete, or public figure is rarely a single press placement. It is the accumulation of the right people seeing them in the right contexts: editorial, institutional, cultural, and personal.
The capacity to understand not just where a story should go, but what it means in the room it’s entering. Every audience carries a context. Every industry has a cultural logic. Every story lands differently depending on who’s receiving it and what they bring with them. EP Studio is built to read that, and design for it.
Our work spans media relations, litigation communications, crisis strategy, executive visibility, narrative development, and the kinds of access and partnership opportunities that traditional PR firms are not built to originate. We are intentionally global, culturally fluent, and built for depth over volume.
Trusted by
founders
executives
Trusted by
athletes
public figures
“What separates Ethel from other PR professionals I’ve encountered is that she actully understands the world her clients live in.”






Founder Bio
Her work spans litigation, public affairs, sports business, and the spaces where all three intersect.

She has led communications strategy on more than 50 high-profile legal matters across multiple years, including cases reaching the U.S. Supreme Court, spanning criminal defense and innocence advocacy, intellectual property disputes, and settlement negotiations. The campaigns she has led and contributed to have produced stays of execution, relief for wrongfully convicted individuals, and landmark legal victories across jurisdictions.
She has shaped national narratives on political violence and democracy protection, and served as press secretary for a multifaith nonprofit, developing communications across denominations and traditions with distinct cultural and institutional contexts. She has also advised professional athletes and athlete-entrepreneurs on building lasting business visibility beyond the field. She is a regular source on crisis and litigation communications, with commentary appearing in outlets including Bloomberg Businessweek, and writes on litigation PR as a legal discipline for the American Bar Association. She speaks on communications strategy and crisis preparedness to audiences across the United States and internationally, and serves on several advisory boards spanning international affairs, hunger advocacy, and journalism and communications education.
Her approach is shaped by the breadth of environments she has worked across — industries, geographies, institutions, and communities that each carry their own cultural logic, their own relationship to media, and their own standard for what it means to be heard. That accumulated fluency produces something that cannot be replicated in a media training. She brings the ability to understand what a room requires before stepping into it, to anticipate how a story will land based on who is receiving it, and to find the narrative thread that holds across very different audiences. That is the operating intelligence behind everything EP Studio does.