EP STUDIO
The right stories, in the right rooms.
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AI Expert Bench
How we handled The Situation
The AI policy and legal landscape is moving faster than most institutions can track.
Reporters need credible voices. Congressional offices need briefings grounded in real-world application. The executives, attorneys, and technologists doing the most consequential work in this space often lacked the infrastructure to reach those rooms. EP Studio identified the gap and built around it.
The Strategy
EP Studio built a curated roster of AI experts.
Each operating at a distinct but complementary layer of the ecosystem, law, corporate enterprise, legal technology, and policy, and developed a proactive, ongoing earned media and stakeholder engagement strategy around them as a collective. Rather than pitching experts in isolation, EP Studio developed a unified narrative positioning the bench as a living resource, giving editors, producers, and policymakers a clear reason to return repeatedly as the story evolved.
THe Execution
Proactive media outreach, direct congressional engagement, and continuous monitoring of the policy calendar to identify placement windows with maximum relevance. The strategy is ongoing.
The Results
Earned media placements in Tier-1 outlets including Axios and Law.com, reaching legal, technology, and policy audiences most engaged on AI issues.
Bench experts placed directly in front of Senate legislative staff in substantive briefings outside the public record. Ongoing congressional relationships maintained with key Hill offices, with continued outreach timed to new placements and the evolving policy calendar.
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Tier-1 media placements (Axios, Law.com, among others)
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Senate briefings secured
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Ongoing Hill relationships across key AI policy offices
