EP STUDIO
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Executive Visibility & Global Positioning
How we handled The Situation
A financial strategist with 30 years of banking and leadership experience came to EP Studio.
With a strong local reputation, an emerging podcast, and a body of work, in consulting, education, and public speaking, that had not yet found the national visibility it warranted. The infrastructure to take any of it further did not exist. EP Studio was engaged to build it.
The Strategy
The visibility strategy was built around a single goal.
Establishing the client as a nationally recognized financial authority and cultural thought leader with cross-industry credibility spanning finance, leadership development, and equity-centered education. EP Studio developed a coordinated approach across earned media, owned media, and strategic partnership, designed to build compounding recognition over time.
THe Execution
EP Studio secured earned media placements in trade publications and national press, drove the strategic growth of the client's podcast, programming direction, guest sourcing, format positioning, and audience amplification, and conceived and developed a monthly LinkedIn newsletter as a direct owned audience touchpoint. Social media strategy, copy, curation, and posting are managed by EP Studio end to end.
The most recent extension of the engagement moved into international territory: EP Studio originated a concept to bring the podcast to a new international audience through a government-backed partnership, developed the full strategic case for the collaboration, and produced all supporting materials including formal correspondence submitted at the ministerial level through diplomatic channels.
The partnership is currently in progress.
The Results
Over two years, the client's visibility has grown from a strong local presence to an emerging national and international platform.
Earned media placements in trade publications and national press have established her credibility with financial and business audiences beyond her immediate network. The podcast has grown in reach and positioning. The newsletter runs as a consistent owned touchpoint with her audience. The engagement is ongoing.
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2-year ongoing engagement
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Trade and national press placements
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Monthly LinkedIn newsletter launched and running
